Updating a Project's Web Site to Reach More Customers

We applied our first-hand knowledge of creating online content to achieve the best value for marketing and PR activities with limited spending.

Property Name: City Center Sofia
Location:Sofia, Bulgaria
Property Type:Retail
Service Types:Property Management, Technical & Facilities Management, Leasing, Construction & Project Management
Size:22,563 m²
Client:Revetas Capital
Website:http://www.ccs-mall.com
Main Tenants:Marks & Spencer, Guy Laroche, Picadilly, beauty|zone, McDonald’s, Subway, Cine Grand, OVS, Kenvelo, Technomarket, Vivacom, Mtel, Germanos, Yves Rocher

Challenge

For shopping centers, an internet site is one of the most important communication tools. CCS’s website, created in 2006, became more outdated each passing year and was filled with inaccurate information about the center and its tenants. As a result of these deficiencies, visitor traffic to the site was minimal, and the management team did not have an effective way to communicate to CCS’ customers about upcoming events, promotions and tenant news.

Solution

Knowing the importance that a website has to a shopping center, the AIG White Star Partners team drew upon its experience and worked extensively with a web designer to create a new, effective CCS website.

Results

The new website was created with software which allows for it to be easily updated by the management team, including new tenants, promotions and upcoming special events at CCS. The previous CCS website received an average of 5,000 to 6,000 visitors per month. After the redesign, the website received more than 15,000 visits in its first month – a threefold increase in the center’s online visibility.