A Social Media Plan Engages Shoppers

To boost awareness and engagement with shoppers, we helped execute a successful social media strategy.

Property Name: City Center Sofia
Location:Sofia, Bulgaria
Property Type:Retail
Service Types:Property Management, Technical & Facilities Management, Leasing, Construction & Project Management
Size:22,563 m²
Client:Revetas Capital
Website:http://www.ccs-mall.com
Main Tenants:Marks & Spencer, Guy Laroche, Picadilly, beauty|zone, McDonald’s, Subway, Cine Grand, OVS, Kenvelo, Technomarket, Vivacom, Mtel, Germanos, Yves Rocher

Challenge

Upon taking over the management of City Center Sofia in Bulgaria, a review of the online marketing identified a critical weakness in that there was no actively maintained social media component. The existing Facebook page had been created unofficially by an unknown owner, was poorly maintained, rarely updated, and had only 400 fans.

Solution

We drew upon our own experience with social media to identify the right agency to develop a new, detailed, and thorough marketing strategy that included not only a new Facebook page, but also online marketing campaigns, interactive games, and organized online events focused on the center.

Results

After implementing the new marketing strategy, the number of City Center Sofia fans on Facebook increased to more than 27,000 in one year and the website has 50% more daily traffic, increasing from 300 to over 450 daily visits.